Every business demands a great website and small businesses are no exception.
With over five billion people using the internet daily, a business's website serves as the digital point of contact for its existing customer base and the main entry point for new buyers. But how many small businesses actually have a website? And how many of them are making the most of their website?
To understand this better, we’ve collated the latest small business website statistics for 2024, covering everything from small business website costs, website builder market share, the average website traffic for a small business and more.
Ready to bring your venture online? Learn how to make a business website with a website builder, like Wix.
Top 10 small business website statistics for 2024
We've rounded up the best stats across the internet to give you the most relevant small business marketing statistics. Below are a few highlights—keep reading for a more detailed analysis of each.
73% of U.S. small businesses had a website in 2023, with another 23.5% saying they plan to get one. (Zippia, 2023)
27% of small businesses without a website believe they aren’t relevant to their industry. (Zippia, 2023)
More than four in five (81%) shoppers conduct online research before making a purchase. (Zippia, 2023)
The average cost of designing a small business website is between $2,000 and $9,000. (Forbes, 2024)
In 2024, a simple website can cost as little as $16 per month versus $10,000+ for a more complex site involving the assistance of an expert. (Wix, 2024)
Nearly half (46%) of U.S. sites reported generating between 1,001 and 15,000 monthly visitors in 2023. (HubSpot, 2023)
More than four in 10 (41.2%) business-to-business (B2B) sites reported generating 1,000–10,000 monthly visitors in 2023. (HubSpot, 2023)
Wix accounted for nearly half (45%) of the overall website builder market share in 2024, with around 8 million live sites built on the platform. (Colorlib, 2024)
The global website builder industry is projected to be worth $2.1 billion in 2024 — an 11% rise from 2022. (MarketResearch, 2023)
Wix was responsible for 2.24% of the web hosting market as of February 2024. (HostAdvice, 2024)
How many small businesses have a website?
The latest small business website statistics from Zippia found that nearly three-quarters (73%) of small businesses in the U.S. have a website. This means that more than one in four (27%) SMEs in the U.S. don’t have their own site.
The percentage of U.S. small businesses with a website (2023)
What are the reasons some small businesses don’t have websites?
The same 2023 survey from Zippia found that more than a quarter (27%) of small businesses without a website believe they aren’t relevant to their industry. This was the most common reason given for not having a site, with another 26% citing cost as the primary factor.
Around a fifth (21%) claimed they used social media instead of a website to manage their online presence, making it the only other reason given by more than 20% of businesses.
Fifteen percent believed they lacked the technical knowledge to run a site—10% less than the number who referenced cost and the lowest percentage of any reason cited.
(Source: Zippia, March 2023)
How much does having a website help increase business?
Over four in five (81%) shoppers conduct online research before making a purchase. (Invoca, 2024)
85% of people prefer a business's mobile site to look better than its desktop version. (YouGov,
Nearly four in 10 (38%) would stop engaging with a website if the content or layout were unattractive. (Zippia, 2023)
57% of internet users say they won't recommend a business with a website with a poor web design on mobile. (Forbes, 2024)
61% say they’ll go to another site if they don’t find what they’re looking for within five seconds. (Forbes, 2024)
86% of visitors want to see information about a company's products and services on their homepage. (Ko Marketing, 2024)
15% of U.S. adults are "smartphone-only" internet users, meaning they don’t have a home broadband service. This number rises to a fifth (20%) for those aged 18 to 24, highlighting the importance of a mobile-friendly site. (Pew Research Center, 2024)
What is the average cost of website design for a small business?
Small business website statistics from Forbes found that the average cost of designing a typical small business site with a design agency or professional web designer is between $2,000 and $9,000. On top of this, the average annual maintenance fee totaled $1,200.
For corporate websites with up to 75 pages, these costs rise fourfold to between $10,000 and $35,000. At the same time, the average maintenance costs for running a corporate site are $15,000—over 10 times more than the typical amount for a small business website.
The average cost of business web design by site type
Website costs can vary significantly and can depend on factors such as your operating system, bandwidth and the location of your data center. That being said, a simple website can cost as little as $16 per month versus $10,000+ for a more complex site involving the assistance of an expert (or two), reported Forbes.
Let’s break down how much it costs to create a website in more detail.
How much does a website cost in 2024?
Wix analysis found that domains are among the highest expenses per year, with average fees ranging between $1 and $1,000+. Website builders and web hosting have the potential to cost as much as $450 per month combined, and website design and interface costs (although a one-time fee) can set you back as much as $10,000.
(Source: Wix, 2024)
However, Wix offers subscribers various deals to reduce the average cost of creating a website. These include free web hosting, free domain registration (with a premium plan), and a wide selection of free templates to help small businesses save on new website costs.
Maintaining a secure sockets layer (SSL) certificate has the potential to cost up to $100 per year. This expense is also covered for Wix users, including a free SSL certificate.
The AI website builder from Wix allows you to build and edit a professional site for free.
Small business website traffic statistics
Recent small business website statistics found that nearly half (46%) of the sites in the U.S. generate between 1,001 and 15,000 monthly visitors, based on answers given in a 2023 HubSpot survey.
Just under a fifth (19.3%) said their site receives between 15,001 and 50,0000 visitors per month—less than half the number of sites receiving between 1,001 and 15,000 visitors. This means nearly two-thirds (65.3%) of U.S. sites have monthly traffic below 50,000.
The average monthly traffic of websites in the U.S. (2023)
Almost a quarter (23.2%) of websites received between 50,001 and 250,000 monthly visitors—nearly 4% (3.9%) more than those who generated 15,001 to 50,000, reported HubSpot.
More than a tenth (11%) of sites received between 250,001 and 10 million monthly visitors, while one in 200 generated more than 10 million. Overall, this means that 11.5% of surveyed websites had monthly traffic exceeding 250,000.
The average monthly traffic of U.S. websites by type of site (2023)
When broken down by business type, more than four in 10 (41.2%) business-to-business (B2B) sites generated between 1,000 and 10,000 monthly visitors in 2023, according to the same HubSpot survey. This was 2.1% more than business-to-customer (B2C) sites (39.1%) and 1.6% more than the collective total (39.6%).
More than a quarter of B2B sites (25.5%) received between 10,001 and 40,000 visitors per month—nearly 2% more than B2C websites (23.8%).
The biggest difference between B2B and B2C sites occurred in the 40,001–100,000 category. Just under 17% (16.7%) of B2B sites generated this amount of monthly traffic, with that number rising by 5.8% for B2C sites (22.5%).
One in 50 B2C sites generated monthly traffic exceeding 2 million. This is double the total of B2C sites that received the same number (1%) and 0.8% higher than the collective total (1.2%).
Where does the majority of a small business website traffic come from?
HubSpot additionally reported that more than four-tenths of online traffic came from mobile phones in 2023—3% more than any other type of device. Desktops were the next most common traffic source, with more than a third (38%) of internet browsing occurring on a desktop.
This means that nearly four-fifths (79%) of total online traffic occurred on either a mobile or desktop device.
The percentage of website traffic by device (2023)
Just under a fifth (19%) of website traffic came from tablet devices—half the figure of desktops and 22% lower than mobiles, reported HubSpot.
One in 50 (2%) website visits came from other sources, meaning mobiles, desktops and tablets were responsible for 98% of overall online traffic combined.
Which U.S. sectors are expecting to see the biggest increase in small businesses?
IT small businesses in Delaware are expected to nearly double (93%) between 2019 and 2021 and 2033 and 2035, according to Gov.uk and Census data pulled by Wix. If correct, this would make it the fastest-growing sector across any U.S. state. This is around a quarter (25%) more than the projected growth of any other sector, with Idaho’s real estate activities industry the only other expected to see growth of more than two-thirds (68%).
Real estate activities are also expected to experience growth of more than half in four other states, including:
Colorado (60.38%)
California (58.8%)
Arizona (55.7%)
Utah (55.4%)
This means that real estate is responsible for half (50%) of the top 10 fastest-growing sectors across all U.S. states.
California was the only state with two industries in the top 10 fastest growing sectors, with their transportation and storage sector (+58.8%) and the arts, entertainment, and recreation industry (57.5%) both growing by just under three-fifths.
Which sectors are expecting to see the biggest increase in small businesses in the U.K.?
Data pulled from Gov.uk and Census shows that London is projected to nearly double its number of small businesses in the fields of waste and energy between 2019 to 2021 and 2033 to 2035. Businesses in these sectors will increase by 94.4% in the English capital—over a quarter more than any sector in any other U.K. region.
London is expected to see its administrative and support services grow by more than half (+55.6%) over this period, with its IT service businesses climbing by a similar amount (+54%). Construction is also expected to experience a 49% rise in small businesses over this period, meaning four of the 10 biggest increases are expected to be in London.
(Source: Wix blog research, data pulled from Gov.uk and Census, July 2024) *Waste and energy refer to mining and quarrying; electricity, gas, steam and air conditioning supply; water supply; sewerage, waste management and remediation activities.
Outside of London, administrative and support businesses in the West Midlands are projected to grow by over two-thirds (+69%) between 2019 to 2021 and 2033 to 2035—the second-fastest growth of any sector in any U.K. region.
Transportation and storage are also expected to see small businesses grow by two-thirds (66%) in the West Midlands. This makes the region the only one in which two industries are expected to grow by more than 60%.
Only one of the top 10 fastest-growing sectors was found in the north of England, with small businesses in the North West’s transportation and storage sector expected to rise by around half (49%).
How does small business growth in the U.S. compare to the U.K.?
Small business website statistics show a significant difference in the projected growth of various industries in the U.K. and the U.S.
Data gathered from Gov.uk and Census predicted that the U.S. agriculture, forestry and fishing industry will see its number of small businesses rise by over a tenth (11%) between 2019 to 2021 and 2033 to 2035. Conversely, the same industry is expected to see small businesses fall by nearly 3% in the U.K. over the same period.
(Source: Wix blog research, data pulled from Gov.uk and Census, July 2024) *Waste and energy refer to mining and quarrying; electricity, gas, steam and air conditioning supply; water supply; sewerage, waste management and remediation activities.
The biggest difference can be found in the energy and waste sectors. The number of U.S. small businesses in this area is projected to fall by around a third (-34%), with the U.K. expecting their figures to rise by more than half (+53%)—a difference of roughly 87%.
Both countries are expecting to experience small business rises of between 25-30% in education and 20-25% in construction.
Overall, the U.S. is projected to see its number of small businesses increase by just under 13% between 2019 to 2021 and 2033 to 2035—around 8% less than the U.K. (21%).
Which industries have the most small businesses without a website?
In an effort to find out which industries lack small business websites, Wix analyzed the listings of a job directory site for businesses based in London via Yell.com. We looked at batches of 50 to 250 listings on Yell.com across various fields to find out which ones had the highest percentage of small businesses without a site.
Our analysis found that the architectural service businesses had the most website-free companies, with more than a third (34.6%) of small businesses in this sector lacking a company website. This was slightly more than second-placed aircraft services (33.3%) and nearly 4% more than third-placed recycling (30.7%).
(Source: Wix blog research, data pulled from Yell.com, July 2024) *Industries with less than 50 found listings on Yell.com were excluded from the study.
Around three in 10 (30.1%) small businesses in the property development sector did not have a website, making it the fourth highest overall and the final sector with more than 30%. There were a further four sectors where at least a quarter of small businesses did not have a site, including:
Locksmiths (29.6%)
Internet and broadband providers (27.2%)
Writers (26.3%)
Design and development engineers (25%)
Which sector has the least number of small businesses without websites?
Less than 1% of printer-supplying businesses in London were identified as not having a website, which was the lowest total of any sector. Printing services had the second-lowest percentage, at 1.8%—more than double that of printing services but less than half the total of any other industry.
(Source: Wix blog research, data pulled from Yell.com, July 2024) *Industries with less than 50 found listings on Yell.com were excluded from the study.
The lowest non-printing-based sector was pet services, where 3.7% of small businesses were found not to have a website.
This made pet services the only other sector with less than 4% of website-free small businesses, with overseas property, oil waste disposal, and nannies and au pairs all ranging from 4-5%.
How big is the website builder market?
A report by MarketResearch predicted that the global website builder industry will be worth $2.1 billion in 2024—an 11% rise from 2022 and a 5% increase from 2023.
The global website builder market is projected to rise consistently between 2024 and 2032, reaching $2.3 billion in 2025 (+10%) before hitting $2.6 billion a year later (+13%).
The global website builder market value in 2022 (and projected value from 2023–2032)
Market value will surpass $3 billion for the first time in 2029 before reaching $3.3 billion by 2030 (+6%), and $3.9 billion by 2032 (+25%). If projections are correct, the global website industry will almost double in value between 2024 and 2032 (+85%).
Who has the biggest portion of the website builder market share?
Small business website stats from Colorlib show that Wix leads the way when it comes to the global website builder market. As of February 2024, around 8 million live websites have been built on Wix worldwide, accounting for nearly half (45%) of the overall market share.
This was nearly triple the market share of any other platform and meant that Wix had nearly three times more (+176%) live sites than any other web builder.
It’s worth noting that these figures looked purely at dedicated website-building platforms and did not include CMS sites like WordPress.
The companies with the largest proportion of the global website builder market
Squarespace had the next highest market share, with its total of 2.9 million sites accounting for less than a fifth (16%) of the overall market. This meant that Squarespace had almost two-thirds (61%) more live sites than the next most popular site builder, making it the only other platform with over 2 million live sites.
GoDaddy (1.8 million sites) and Weebly (1 million sites) were the next most prominent site builders, occupying 10% and 6% of the market, respectively. This made them the only other companies with at least 1 million live sites, meaning the top four companies are responsible for over three-quarters (76%) of the overall market.
Read more about the best web hosting for small businesses.
Small business website statistics FAQs
How much does it cost to build a website for a business?
The cost of building a website can depend on several factors, including:
The number of pages on the site
The level of design customization
The nature of the business (e-commerce sites can cost more due to the volume of pages)
The site builder and/or web host that you use
Using a proven website creation platform like Wix is one way to keep costs down for your business. Wix offers a range of plans so you can scale your website as your company grows.